logoPankaj Sapkal (CEO) Pankaj’s past experience has been in hard‐core Industrial design and product development with some leading corporate and consultancies across the world, he has also worked extensively in Design strategy, UX & Systems Design, and also has mentored design teams in urban as well as rural contexts.

In the course of his career, Mr. Sapkal has participated in almost every development stage of the product life cycle, including Design Ethnography and research, cutting-edge product conceptualization, product development & detailing, Production trouble‐shooting, marketing strategy, etc.As part of his work with the Industrial Innovation and Design Cell at the MCCIA, Pune, he helps manufacturers and designers to come together effectively for tackling design problems.

Mr. Sapkal also is a founder-member and a National Executive committee board-member of the pan India organization – Association of Designers of India.


ashwini Ashwini Garde (Design and Research associate)

Master of Design (M. Des. – Visual Communication)
Industrial Design Center
IIT (Powai)
Mumbai (1999 – 2001)

I bring 13+ years of experience in Design to the table. I started my career at a time (2001) when User Experience Design as a field was still evolving. Got a firm & solid grounding in core principles of Usability
engineering, User Centered Design aspects like UI design, Standards design & implementation, Heuristic Evaluation, etc. at the world leader in Usability consulting Human Factors International.

I have completed UX projects for clients from diverse industries – such as Health Care Insurance (Anthem Blue Cross Blue Shield) , leading Banks (Royal Bank of Canada, Citibank, Siemens EPFO), leading Banking and Finance product/platform (Finacle) , Point of Sale product (ComCash), Shipping & Mailing software (Pitney Bowes), Mobile technology (LG, Samsung & Nokia) and more.
“We are made to persist. That’s how we find out who we are.”
– Tobias Wolff, ‘In Pharaoh’s Army’


logoAhmed (Design and Research associate)

I am a CONSULTANT, FACILITATOR & RESEARCHER to organizations in the areas of STRATEGY, BRAND IDENTITY & RESEARCH and HUMAN RESOURCE DEVELOPMENT.An Engineer from University of Pune, I hold a Masters in Management from the Symbiosis Institute of Business Management (SIBM). In my professional career spanning more than 20 years, I have worked in
organisations such as Fujitsu, Kirloskar Oil Engines, Bind View (now Symantec), Indian Express and Pragati Leadership Institute, in a cross section of functions including Product Operations, Sales and Human Resources Development. I have successfully led teams in a high performance and multi-cultural settings, with a ‘hands-on’, value anchored approach.I have trained as a facilitator in applied behavioral sciences and process work, from the Indian Society of Applied Behavioral Sciences (ISABS) and I am a Fellow of the Indian Society for Individual & Social Development (ISISD)- both pioneering institutions in the human potential movement in India.