When you are creating your website, think of it as the representation of who you are and what you are all about. Just like you would not show up wearing rags on your first date or a job interview, you should also give your website the same thought. Your web design should be neat and easy to navigate so that customers can have an easy time finding your content. Some of the dos and donts of designing a website include:

The dos of a good web design

  • Have a blogging section: The blogging section should be prominent enough to allow more traffic. The content in the blogs should be interesting and relevant. You should also use keywords to improve ranking of the site through Search Engine Optimisation (SEO).
  • Have an interface that is easy to navigate: The buttons should be easy to find, the theme of the website should be consistent with each page to create some uniformity. Users can get frustrated if every page that they click on brings something different. The colors that you choose should also complement each other. The background and the font color should not blend in too much and make it difficult for users to read.
  • Use a simple design: Complex designs can be confusing. Finding a website where things are crammed together and the language used is too complex will have customers fleeing without a second thought. Simplify everything so that when users visit, they do not have to spend time trying to figure out what you are trying to say.
  • Have quality content: The main reason why customers are coming to your site is so that they can interact with what you have. Give them value by making sure that your website design caters in for quality content. This goes beyond the written word. You can use good quality videos and photos.
  • Have visited links changing color: This may sound like a simple thing, but it really matters. Online visitors get irritated when they visit a site that has links, and the links remain the same even after they have visited the sites where the links lead. This means that they will have to visit one site over and over.
  • Have a focal point: When users come to your site, what do you want them to see first? Your web design should factor that in. Your important content should be strategically placed so that nobody can miss it. Whether it is content you have created, or a discount code you want to alert the customers about, make sure it is at the focal point.

The don’ts of a good website design

  • Do not launch without testing: Do not make the website available to the public before testing how it works. check for the speed of how the page loads, how the photos look, the topography and other design related things before allowing it to go live to the public.
  • Do not ignore social media: Social media is an important tool in improving web traffic and securing sales for people with business on the web.The website design should have social media share buttons and a link that directs users to the company’s social media pages.
  • Do not change things around unless you are sure: If you are not a trained web designer, or if you do not have knowledge on the general design of a page, avoid messing around with the site too much, otherwise you might bring it down. It is okay to change things, but make sure you are doing with the guidance of a professional who can help when you are stranded.